Today's Digg leader is an article from the left-wing Huffington Post about Vermont's decision to legalize gay marriage. Here's why it works:
1) Good news for liberals: Most Digg users are liberal. For proof, simply do a search for the term "Sarah Palin" on Digg.com. You'll find a whole page of negative articles about Sarah Palin. Now try the term "Barack Obama." The results are much different. So if you want your story to rise on Digg, make sure liberals like it. Support for gay marriage is, of course, part of the current liberal agenda, which is why good news about gay marriage means a good response from Diggers.
2) Approved source: The Huffington Post is not a straight news outlet like CNN or FOX News; it's a website for liberal-only news and commentary. This means that it's probably populated by the same users that populate Digg. Every news outlet covered the Vermont gay marriage story, yet it was only the Huffington Post's coverage that made the top of Digg. This is because Digg users support sites they approve by Digging articles coming from those sites.
Small Business and the Web
14 years ago
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