I have pointed out frequently in the past that most Digg users are young, idealistic liberals. While it's hard to prove any claim about Digg users, as such studies have never been undertaken, today's Digg leader might just be as close to a proof as we're ever going to get: It's an image showing the Digg front page after marijuana becomes legal. Here's why it works:
1) Advocacy for marijuana: Whether it's for legalization or just about smoking it in general, articles about marijuana do very well on Digg. Use this to your advantage, even if you disagree. (How? I don't know.)
2) Comedy: The article is not a serious, complex opinion piece about marijuana. Instead, it's a lighthearted image highlighting some of the most humorous effects of legalizing marijuana. It's not meant to be taken seriously; it's meant to arouse a few chuckles from the marijuana-smoking crowd.
3) Easy to read: The article contains news stories that include a title and a description, both no longer than one sentence. It's very easy to scan the article, read the content, and move on. Brevity and readability are two strong components of articles that work well for Digg.
Small Business and the Web
14 years ago
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