Thursday, February 26, 2009

Legalize Pot and Save the Economy!

Today's Digg leader features neither silly pictures nor references to Barack Obama. Instead, Digg users have selected a commentary from CBS News concerning the legalization of marijuana. Here's why it works:

1) Support for marijuana legalization: Being that the article is commentary and not a hard news piece, the writer is well within his bounds to subjectively support or oppose the topic he's writing about. In this case, he supports the legalization of marijuana, which goes over extremely well with the Digg "fanboys" who wildly agree on the subject.

Remember: Digg is a San Francisco-based company, so what's popular in San Francisco is what will be popular on Digg.

2) Brevity: The article's entire text can almost fit into one browser window. This is much different than, say, a New York Times article -- you know the type: you get to the bottom of the page and see links for pages 2, 3, and 4; and all of a sudden you lose the urge to read the entire piece.

3) Easy reading level: The author obviously did not have an audience of his lawyer peers in mind when he wrote the article. It's easy to read and he gets right to the point, making the article suitable to pass along to others of all different education levels.

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