Today's Digg leader features neither comedy nor celebrities, and, quite frankly, I'm surprised at how many Diggs the page has received. It's a thoughtful blog post (from a blogger on blogspot.com, nonetheless) about the current economic crisis. Here's why it works:
1) News: People like to learn things, and, just like comedy, when someone learns something they like they'll want to pass it on to others. Even though the page is commentary and not a hard news story, it begins by informing the reader about a fact -- in this case, that the US government is 65 trillion in the hole; and, in addition, the author provides a link to the news story that substantiates his claim, which is a very important blogging practice.
2) Severity: News works -- but important news works even more. The story is about the fall of the United States due to the economic crisis: I think that's worth reading and Digging, don't you?
3) Easy to read: Almost every paragraph on the page consists of only one sentence. This makes the page easier to read and process, and it encourages readers to finish the story -- as opposed to long, convoluted paragraphs that most readers will skim and immediately forget.
The original Digg page is here.
Small Business and the Web
14 years ago
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