1) Sex: Sex sells; everyone knows this. More importantly though, when it comes to Digg, sex sells if and only if it's about women. Remember, the main Digg demographic is nerdy white college-age men. They don't care about the newest cute picture of David Beckham. But show them a study of the "easiest" girls at school sorted by major, and they're gonna be sending it all the brothers at their fraternity.2) College: Most people's first impression when they hear the word "college" is not books and studying, but beer and partying. Because beer and partying is exciting, college is exciting; people like to pass on exciting information; because college is exciting, people want to pass on information about it. You follow?
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