Wednesday, March 11, 2009

Largest Swimming Pool in the World (PICS)

Today's Digg leader is an article in the Los Angeles Times about a resort in Chile boasting the world's largest swimming pool. Here's a quick glimpse (check out the article to find more beautiful pictures):


Here's why it works:

1) Exotic destinations: Remember your main Digg demographic: white men between 18-35, 100% of which are sitting in front of a computer, most likely in an office or some sort of enclosed, indoor area. That means posts about exotic locations -- think beaches, sunlight, and palm trees -- are very appealing and are sure to get Dugg.

2) Pictures: What's likely to work better on Digg: an article merely commenting about the world's largest swimming pool, or an article showing you the world's largest swimming pool? Obviously, the article wouldn't be at the top of Digg without a few glamorous pictures.

3) Authority: The authority is this case doesn't come from the source, the Los Angeles Times, but from the Guinness Book of World Records. Because how can you claim to be the "largest" of anything without Guinness' approval?

No comments:

Post a Comment